What is Digital Storytelling?

#Digitalstorytelling refers to immersive, interactive content published to the web. There are many different use cases for digital storytelling, from shortform to longform features, brand stories to internal marketing and annual reports.

Digital stories are typically responsive to different display sizes, immersive, and use a range of multimedia types such as images, video, audio, infographics, and illustration. They may also use scroll-based animation and other digital storytelling techniques.

Digital stories are often contrasted with more generic blog posts or articles published with a CMS. Typically, digital stories perform better on the standard metrics tracked by content teams, including time-on-page, bounce and exit rates, and click-through-rates and conversions.

For example, after nine months publishing digital stories with Shorthand, Imperial College London feature stories have seen 142% higher average unique pageviews and 50% higher average time on page. Read more about Imperial College London’s use of digital storytelling here.

Similarly, in Honda’s first year publishing digital stories, their dwell time was up 85%, and the click-through rate was up 47%. Read more about Honda’s use of digital storytelling here.

Now that we’ve explained exactly what a digital story is, let’s look at a short promo video from Digital 333. The goal of this video is to evoke an emotional response in the viewer. The viewer remembers how your brand makes them feel. Audio timing and video transition key-frames are pivotal key-components to focus on. Remember this when creating your digital content.

Feeling anything is more memorable than feeling nothing at all.